Behsarma supermarket equipment

Modern solutions, a distinctive experience

Iran’s first manufacturer of modern store equipment
Established: 1985

1994 First manufacturer of air-curtain refrigerators
1991 First manufacturer of modern bolt-free gondola shelving
1994 First manufacturer of conveyor checkout counters
Products

Supermarket equipment categories

With more than 50 years of experience, Behsarma designs and manufactures supermarket equipment for stores, supermarkets, and hypermarkets.

Refrigerated cabinets 12 products

Refrigerated cabinets

Frozen food cabinets 6 products

Frozen food cabinets

Gondola shelving 18 products

Gondola shelving

Checkout counter 1 product

Checkout counter

Display stands 3 products

Display stands

Cold storage 14 products

Cold storage

Request a quote for supermarket equipment and free store set-up consulting

Design and manufacture of air-curtain refrigerators, display cases, shelving, checkout counters, island freezers, and other supermarket equipment

Blog

News and articles on retail and supermarket equipment

Technical notes and practical guides on supermarket equipment for stores, supermarkets, and hypermarkets.

Article

Stocktaking Principles for Hypermarkets and Supermarkets

July 15, 2026

A complete stocktaking guide and checklist for retail and hypermarkets. How standard retail store ...

Article

3 Essential Marketing Standards in Food Retail

July 12, 2026

Three emerging marketing standards in food retail—and how modern equipment such as open multideck ...

Article

7 Costly Mistakes When Buying a Refrigerated Display Counter

July 7, 2026

Looking for a refrigerated display counter selection guide? This article covers seven common ...

Article

Iranian or Imported Retail Store Equipment? Brand Selection Criteria and Buying Guide

July 5, 2026

Choosing between domestic and imported retail store equipment for a new supermarket? This article ...

Article

Refrigerator Selection Guide for 24-Hour Convenience Stores

June 30, 2026

In this refrigerator selection guide for 24-hour retail, we examine refrigerated display cabinets ...

Article

Monthly Maintenance Schedule for Commercial Refrigeration in High-Traffic Stores

June 28, 2026

This article presents a practical step-by-step checklist from Behsarma, a leading supplier of retail ...

Retail stores are now part of everyday life for many people worldwide. Like any business, a store must create value to earn revenue. In grocery retail, bringing together a wide range of products from many suppliers in one place is the core value offered to customers. Because the model looks simple on the surface, many investors enter the sector without key planning steps—and failure rates stay high.

Running a store may look straightforward, but success depends on basics that are often missed. On the Behsarma blog we publish practical articles on retail operations and supermarket equipment.

To understand grocery retail better, it helps to see how the model works. A shop, supermarket, or hypermarket usually competes in a local market. The store connects scattered suppliers with concentrated local demand. Economic drivers, regulations, technology, demographics, and competition all affect decisions—including supermarket equipment costs and store fit-out.

Opening a food retail business—supermarket, hypermarket, or chain store—requires permits, layout, logistics, staffing, and the right supermarket equipment. Our articles introduce the essentials step by step.

FAQ

Frequently asked questions about supermarket equipment

  • What equipment does Behsarma manufacture?

    Behsarma manufactures supermarket and refrigeration equipment, including industrial refrigerators, air-curtain cases, shop freezers, gondola shelving, display stands, and related store fittings.

  • Does Behsarma design and set up stores?

    Yes. Behsarma provides supermarket and hypermarket design and commissioning in cooperation with Pars Retail Design Group, Behsarma’s dedicated retail design unit, including layout and equipment planning.

  • What is the warranty coverage?

    Behsarma provides a one-year warranty and ten years of after-sales service on equipment it manufactures. Imported parts such as compressors and mechanical or electrical components carry the original manufacturer’s one-year warranty. Full terms are listed on each product warranty card.

  • How long has Behsarma been in business?

    Behsarma was founded in 1985 and has more than 50 years of experience in designing and manufacturing supermarket equipment.

Clients

Some of Behsarma’s clients

Retail chains that rely on Behsarma equipment and engineering

Hyperstar
Refah
Shahrvand
Etka
Fruit and vegetable markets
Sepah
Maya
Contact

Contact Behsarma

Address
Head office
No. 202, 2nd Floor, Chehel Sotoon Bldg., Fatemi Sq., Tehran, Iran
Factory
Old Abyek–Qazvin road, 3 km after the Taleqan junction, Iran
Hours

Sat–Wed: 8:30–17:00 — Thursday: 8:30–13:00

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