With more than 50 years of experience, Behsarma designs and manufactures supermarket equipment for stores, supermarkets, and hypermarkets.
Design and manufacture of air-curtain refrigerators, display cases, shelving, checkout counters, island freezers, and other supermarket equipment
Technical notes and practical guides on supermarket equipment for stores, supermarkets, and hypermarkets.
A complete stocktaking guide and checklist for retail and hypermarkets. How standard retail store ...
Three emerging marketing standards in food retail—and how modern equipment such as open multideck ...
Looking for a refrigerated display counter selection guide? This article covers seven common ...
Choosing between domestic and imported retail store equipment for a new supermarket? This article ...
In this refrigerator selection guide for 24-hour retail, we examine refrigerated display cabinets ...
This article presents a practical step-by-step checklist from Behsarma, a leading supplier of retail ...
Retail stores are now part of everyday life for many people worldwide. Like any business, a store must create value to earn revenue. In grocery retail, bringing together a wide range of products from many suppliers in one place is the core value offered to customers. Because the model looks simple on the surface, many investors enter the sector without key planning steps—and failure rates stay high.
Running a store may look straightforward, but success depends on basics that are often missed. On the Behsarma blog we publish practical articles on retail operations and supermarket equipment.
To understand grocery retail better, it helps to see how the model works. A shop, supermarket, or hypermarket usually competes in a local market. The store connects scattered suppliers with concentrated local demand. Economic drivers, regulations, technology, demographics, and competition all affect decisions—including supermarket equipment costs and store fit-out.
Opening a food retail business—supermarket, hypermarket, or chain store—requires permits, layout, logistics, staffing, and the right supermarket equipment. Our articles introduce the essentials step by step.
Behsarma manufactures supermarket and refrigeration equipment, including industrial refrigerators, air-curtain cases, shop freezers, gondola shelving, display stands, and related store fittings.
Yes. Behsarma provides supermarket and hypermarket design and commissioning in cooperation with Pars Retail Design Group, Behsarma’s dedicated retail design unit, including layout and equipment planning.
Behsarma provides a one-year warranty and ten years of after-sales service on equipment it manufactures. Imported parts such as compressors and mechanical or electrical components carry the original manufacturer’s one-year warranty. Full terms are listed on each product warranty card.
Behsarma was founded in 1985 and has more than 50 years of experience in designing and manufacturing supermarket equipment.
Retail chains that rely on Behsarma equipment and engineering
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Behsarma started manufacturing supermarket equipment in 1985. Design and production of store refrigeration, gondola shelving, and all related fixtures are the core of Behsarma's work.