News & Events | Behsarma: The large-format retail store «Kalaval» in Qom has officially entered operation as one of Behsarma Group’s flagship turnkey projects. The development is a strong example of combined expertise in architectural design, refrigeration engineering, and branding strategy.
360° services: from concept to delivery
What sets Kalaval apart is the client’s full trust in the Behsarma value chain. Every stage of the project was delivered by our experienced specialists, including:
-
Interior design and layout: Maximum use of floor space with a shopper-behavior-led approach.
-
Brand book development: A cohesive visual identity across every customer touchpoint in the store.
-
Equipment manufacturing and installation: Latest-generation refrigeration and gondola shelving, combining wood and matte black metal finishes.
-
Infrastructure and networking: Full design and deployment of CCTV, network, and digital platforms.
-
Store setup consulting: Practical operating strategies for efficient assortment and service management.
Visual and technical highlights of the Kalaval project
The Kalaval design pairs modern linear lighting with open multideck refrigerators, island refrigerated display cabinets, and wooden island display stands for the dried-goods area, creating a distinctive in-store atmosphere. Contemporary black shelving contrasts with the bright shop floor, helping products stand out on the shelves.
With more than half a century of experience, Behsarma has again shown that it is not only an equipment supplier but a strategic partner for investors who want to deliver a differentiated customer experience.